"It’s very important for everybody out there to understand that the world of Facebook, the world of Twitter , as well as the other social media avenues that are available, are very advantageous to your business.

This is an excerpt from interview of Bruce Buffer
by Jay Abraham it has great tips you can learn
for your business:

"It’s very important for everybody out there to
understand that the world of Facebook, the world
of Twitter, as well as the other social media avenues
that are available, are very advantageous to your
business. A lot of money is spent on wasted
advertising and wasted promotion.


What I call it is ego advertising or ego dollar spent.
This is where there is a full-page advertisement in a
magazine. We live in an ADD society. People, as a
rule, don’t read these days. You’ve got to hit them
with bullets.


You’ve got to hit them with Power Points to
pique their interests. This is where the valuable
avenues of Facebook and Twitter really come in.
So after analyzing other people’s success, and after
 you realize who‘s going to buy your product,
then ask yourself who are the celebrities and the
business models out there that these people are
attracted to, even if it has nothing to do with your
product. With social media, you can actually tag
on to these people and attract the people who are
attracted to them to come to you and your product.


This is how I work it with Twitter and how I
work it with Facebook. Now on Twitter basically
I just surpassed like 51,000 Twitter followers. I’ve
only been in Twitter maybe a year..."

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including interviews of JOSH LINKNER, SHAQ,
(did you know him?) HARVEY MACKAY, SID HAIG
& DAYMOND JOHN??

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JOSH LINKNER 


1) The four letter word Josh
   Linkner says will determine
   your business success...
   (refers to GRIT as being
   a huge factor in building
   business success). 


2) Josh lays-out the Facts
   & Figures from a Harvard
   University study that
   reveals a remarkable
   "creativity switch" and
   information on how you
   can "tap into" (nearly)
   the same amount of
   creative capacity as
   Mozart, Da Vinci or 
   Picasso. 


3) The "Superman-Concept"
   that will force you to
   quit obsessing over your
   "kryptonite" and empower
   you to seize your full
   potential. 


4) A simplistic adage you learned in kindergarten
   that Josh claims is the key to unlocking social
   media success. 


5) How "role storming" can unleash your creativity
   and remove the boundaries of your imagination. 

SHAQ 

* How Shaq sees Twitter. 


* His powerful axiom on life that nearly no young people know or follow today. 


* Lessons you can learn from the three ways Shaq persuaded Google to give him a TV channel. 


* How Shaq uses technology to enthusiastically connect online at a deep 
level (and uses social media as a stepping stone to forge OFF-line relationships). 


* The high-tech, high-touch methods of this enterprising man


* Shaq's view on the crucial element of "luck" in life & business success 


* He coined the phrase "Remember Marketing" and uses a focused approach to develop ways to make people remember. 


* "The Eyes Never Lie" - why Shaq started video blogging 


* The thesis and dissertation of "Dr. Shaquille O'Neal" - Shaq 
breaks-down how to be effective in leadership. 


* Shaq's 3-fold Formula for Success and why savvy entrepreneurs need 
sexy hors d'oeuvres rather than sloppy Joe's. 


* A Shaq-tastic happiness mantra and the influence Shaq's parents had on 
his blockbuster career. 


* Why Shaq LITERALLY "broke" into Google and how to take timely 
advantage of opportunities that arise in your marketplace. 


* The Role-Model vs. the Real Model. Why the "Show-Me" model works best. 


* The secrets to recruiting the best talent and fueling your competitive 
edge. 


HARVEY MACKAY 

* Harvey's #1 hero and how he built a 100 million dollar company at the 
age of 26. 


* The 2 ways our lives change according to Harvey - how to pioneer your 
personal growth from understanding/harnessing both. 


* The best investment you'll ever make + how to get your company out of 
this turbulent economy unscathed... 


* How to put your content through screening "the ringer" BEFORE you post 
on social networks. 


* The 3 things that make a successful salesperson. 


* What Sales & Twitter have in common - and what you need to learn. 


* The five most important letters of the alphabet and how they 
collectively fuel a tech revolution. 


* Why failure is actually one of the best things that can happen to you. 


* The Salesman Survival guide: 26 timely business fundamentals that will 
change your sales performance.


SID HAIG 

* The special technique Sid uses to "help people help themselves." 


* How the tech boom revolutionized an entire industry. 


* The compounding rewards of passion and "stick-to-it-iveness" 


* The "Mental Bank Process" and the power of the unconscious mind. 

&


DAYMOND JOHN 


Founder of FUBU & the branding guru on ABC's Shark Tank. A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.